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Prof. Dr. Syed Irfan Hyder

Acting Dean
Faculty of Management Sciences

Dean's Message

The Faculty of Management Sciences aims to achieve its objectives in line with the vision to become a reputable university in business management education in Pakistan and build our strengths in teaching, learning and research. Our curricula do not only allow the students the opportunity to experience and develop an understanding of the latest tools and techniques, but also expose them to applied learning through experiential learning opportunities, field visits, and workshops from the very beginning of the program. Our training aims to nurture innovative young minds through offering a broad-based curriculum that provides students exposure both within their discipline and soft skills. Our approach in the development of curricula has therefore been to be creative and entrepreneurial towards introducing new ideas aimed towards the personal and intellectual development of our students. Professional learning, in terms of refining our strong associations with industry, commerce and professions in order for students to become responsible citizens and well-equipped to enter the knowledge-based workplace and society.

After the experience of the lingering pandemic, learning is taking many forms, and information will be available in many formats. By helping our students today discover how they can leverage the universities’ wide-ranging resources for lifelong learning, we will position them better for effective roles, as we continue to maximise through digital technology in the delivery of our programmes and expand our reach to attract students and faculty from all parts of the country and abroad.

I welcome you to the Faculty of Management Sciences at Salim Habib University (SHU).

Prof. Dr. Syed Irfan Hyder
Acting Dean
Faculty of Management Sciences

Department of Social Sciences and Humanities

The Department of Social Sciences & Humanities has been established in the Faculty of Management Sciences at Salim Habib University as an institution committed to fostering holistic education and nurturing well-rounded individuals. The inclusion of such a department is not only essential but also aligns with our vision of providing a comprehensive educational experience to our students.

Vision

To be a leading hub of interdisciplinary learning, innovation, and social impact in the region.

Mission

To provide students with a comprehensive understanding of the diverse fields within social sciences and humanities, while fostering critical thinking, creativity, and empathy, and enabling students to analyse complex societal issues and contribute positively to their communities.



BS Digital Arts & Creative Design

In the Digital Arts and Creative Design program, you will explore a variety of artistic as well as academic disciplines through digital mediums. This comprehensive course covers key areas including graphic design, digital illustration, animation, interactive media, and user experience (UX) design. Whether you are aiming to become a graphic designer, a digital illustrator, or a multimedia artist, this program offers a strong foundation in both technical skills and creative principles.

Begin your journey into the world of Digital Arts and Creative Design, and unlock your potential to shape the future of visual communication and contribute uniquely to the exciting field.


Program Objectives

The BS Digital Arts & Creative Design program intends to:

  • Equip students with hands-on skills in industry-standard digital tools and software.
  • Instill a deep understanding of fundamental design principles such as color theory, typography, layout, and visual hierarchy to create aesthetically pleasing and effective designs.
  • Encourage innovative and critical thinking by engaging students in diverse artistic projects and real-world scenarios, promoting original and imaginative solutions.
  • Guide students in developing a strong and diverse portfolio showcasing their skills and creativity, preparing them for competitive job markets and career opportunities.
  • Provide insights into current trends, technologies, and practices in the digital arts and creative design industry, ensuring students are aware of and can adapt to industry changes.
  • Equip students with the practical experience and professional skills necessary to pursue a variety of roles in the digital arts and design fields, including graphic design, animation, UX/UI design, and multimedia production.

Why SHU?

International standard cutting-edge curriculum:

An international standard cutting-edge curriculum for BS Digital Arts and Creative Design incorporates the latest trends and technologies in digital media, ensuring students are equipped with advanced skills and knowledge. It emphasizes global best practices and prepares graduates to excel in a rapidly evolving creative industry.

Real world applications and research:

Real-world applications and research in a BS Digital Arts and Creative Design program involve practical projects and studies that address current industry challenges, integrating academic theory with hands-on experience.

Experiential and project-based learning:

This method involves students working on real-world projects and practical tasks to apply theoretical knowledge. It enhances skills through hands-on experience and problem-solving in dynamic, creative environments.

Career-focused marketable and entrepreneurial skills:

These skills prepare students to excel in the industry by developing practical abilities and business acumen. This includes creating a professional portfolio, networking, and understanding market trends to launch and sustain successful careers.

Personalized industry mentorship for nurturing entrepreneurial ideas:

This provides students with tailored guidance from experienced professionals to refine their creative concepts and business strategies. This support helps students turn innovative ideas into viable projects and career opportunities.

Opportunities for international exposure and mobility through competitions and exhibitions:

These opportunities offer students a platform to showcase their work globally, gain diverse perspectives, and connect with industry leaders. These experiences enhance their visibility and broaden their professional network.

Support and guidance from highly experienced and well-qualified faculty members:

Such support and guidance ensure that students receive expert mentorship, industry insights, and advanced knowledge to excel in their creative careers. This guidance fosters skill development and professional growth.


Career Prospects and Internships

Graphic Designer

A Graphic Designer creates visual content using typography, imagery, and layout to communicate messages effectively across various media.

UX/UI Designer

A UX/UI Designer enhances user experience and interface design to ensure intuitive, visually appealing, and functional digital products.

Web Designer

A Web Designer crafts the visual layout and aesthetics of websites, focusing on usability, design, and user experience.

Animator

An Animator creates moving images and visual effects through various techniques to bring stories and characters to life.

Artist

Film Artist and Tv Artist

Media Professional

A Media Professional manages and creates content across various platforms, including television, radio, print, and digital media, to inform, entertain, or influence audiences.

Art Director

An Art Director oversees the visual style and artistic direction of projects, ensuring cohesive design and aesthetics across various media and platforms.

Creative Director

A Creative Director leads and inspires the creative team to develop and execute innovative concepts and visual strategies for projects and campaigns.

Digital Illustrator

A Digital Illustrator creates detailed and imaginative artwork using digital tools and software to convey concepts and stories visually.

Game Designer

A Game Designer develops the concepts, mechanics, and narratives of video games to create engaging and interactive player experiences.

Visual Effects (VFX) Artist

A Visual Effects (VFX) Artist creates digitally enhanced visual elements and effects to enhance and integrate with live-action footage in films, games, and other media.

Brand Strategist

A Brand Strategist develops and implements plans to build and maintain a strong, consistent brand identity that resonates with target audiences and drives business growth.

Social Media Manager

A Social Media Manager creates and manages content strategies across social platforms to engage audiences, build brand presence, and drive online growth.

Freelance Designer/Artist

A Freelance Designer/Artist offers creative services independently, working on diverse projects for various clients with flexibility in style and deadlines.

Art Educator

An Art Educator teaches and inspires students in various artistic techniques and principles, fostering creativity and skill development in the visual arts.

Tracks Offered

  • Graphic Design
  • Animation
  • Media Production
  • Social Media
  • AI Creative Art
  • Media Marketing

Industrial Advisory Board (IAB)& Platforms

  • Comprise professionals from the digital arts, film and television, media, creative design, and technology industries, as well as academia.
  • Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
  • Foster students’ technical and professional development, ensuring their ability to secure job placements and entrepreneurial opportunities.
  • Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
  • Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

Scheme of Study (Semester wise)

1st Year
Semester - I
Course Code Course Title Credit Hours
- History of Design 3+0
- English-1 3+0
- Still Life Drawing 3+0
- Digital Drawing & Illustration-1 3+0
- Color Theory 3+0
- Basic Design 3+0
Total Credit Hours 18
Semester - II
Course Code Course Title Credit Hours
- Figure Drawing 3+0
- Media Psychology 3+0
- Digital Drawing & Illustration-2 3+0
- Media Marketing 3+0
- English-2 3+0
- Packaging Graphics 3+0
Total Credit Hours 18
2nd Year
Semester - III
Course Code Course Title Credit Hours
- Media Advertising 3+0
- Story Boarding 3+0
- Introduction to Animation 3+0
- Digital Image Manipulation 3+0
- Oral Communication (Speech) 3+0
- Typography -
Total Credit Hours 18
Semester - IV
Course Code Course Title Credit Hours
- Music Production 3+0
- Advertising Designs 3+0
- Printing Procedure 3+0
- Media Branding 3+0
- Digital Photography 3+0
- 2D Animation 3+0
Total Credit Hours 18
3rd Year
Semester - V
Course Code Course Title Credit Hours
- 3D Modeling & Animation Techniques 3+0
- Web Site Development 3+0
- Non-Linear Editing 3+0
- Research & Media Planning 3+0
- Advance Media Concepts-1 3+0
- Copy Writing 3+0
Total Credit Hours 18
Semester - VI
Course Code Course Title Credit Hours
- Advance 3D Modeling 3+0
- Advance Media Concepts-2 3+0
- Digital Movie Making 3+0
- Media Ethics 3+0
- Gamification 3+0
- Pakistan & Islamic Studies 3+0
Total Credit Hours 18
4th Year
Semester - VII
Course Code Course Title Credit Hours
- Video for Visual Effects 3+0
- Advance Animation Techniques 3+0
- Elective-1 3+0
- Elective-2 3+0
- Project-1 3+0
Total Credit Hours 15
Semester - VIII
Course Code Course Title Credit Hours
- Internship 3+0
- Elective-3 3+0
- Elective-4 3+0
- Project-2 3+0
Total Credit Hours 15
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Prof. Dr. Kaleem Raza Khan

Chairperson


...
Dr. Lakhi Muhammad

Professor


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Dr. Kashif Arif

Acting Chairperson & Associate Professor


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Dr. Hassaan Ahmed

Head of MBA Program & Associate Professor


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Dr. Shamaila Burney

Acting Head of BBA Program & Associate Professor


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Mr. Sheeraz Yar Khan

Assistant Professor


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Mr. Rizwan Akram

Lecturer


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Mr. Salman Qayyum Galani

Lecturer (Finance)


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Ms. Sana Bint-E-Javaid

Lecturer


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Ms. Priyanka Bajaj​

Lecturer


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Mr. Muhammad Fahad Anwar

Lecturer


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Mr. Muhammad Abdullah Idrees

Lecturer


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Mr. Zubair Khan

Lecturer





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