SHU’s BBA Program has been developed after a comprehensive examination of the curriculum of BBA Programs of top US-based universities, as well as those in Pakistan. Our BBA Program encompasses interactive lectures and challenging academic assignments which enable students to learn and practice skills in leadership, negotiation, innovation, communication, and teamwork - skills vital for today's business managers. This not only requires an understanding of the business operations and business environment, but also the ability to think critically, and to communicate effectively. This is the reason that we have incorporated a number of innovative elements in our curriculum which includes: the allowance for electives not only in the area of business specialization, but also in the area of liberal arts social science, natural science, computer science, and law; incorporation of sports and arts as a part of the curriculum; workshops on personal development and career planning; the provision for trading lab for introducing the students to the valuation and environment of securities and derivatives; use of language lab for teaching of languages and business communication; and the provision of experiential learning courses involving real-world environment.

Vision

BBA program envisions to nurture the new generation of professional graduates for acquiring global competitiveness through transformational and innovative business curriculum.

Mission

We aim to become the hub for excellence in shaping business education through:

• Globally competitive curricula and pedagogical innovation
• Strategic academia-industry alliances and applied research
• Intellectual broadening and critical thinking

Objectives

• To develop the foundational knowledge of the students in all major areas of business.
• To develop competencies to understand, appreciate, think, and act strategically in a rapidly changing environment of the business world.
• To develop communication skills, quantitative reasoning, and business analysis competences.
• To acquaint the graduates with knowledge and experience of business dynamics and functionalities, practices and processes.
• To develop understanding of role of economics in the global marketplace, and acquire an awareness of local and global business issues.

Program Learning Outcomes

Upon completion of degree requirement, graduates will be able to:

• Demonstrate knowledge about global business environment
• Use analytical and reflective thinking techniques to identify and analyze problems, develop viable alternatives, and make effective decisions.
• Apply appropriate quantitative and qualitative techniques in solving business problems.
• Exhibit critical thinking and reasoning skills in addressing diverse business challenges and opportunities.
• Be abreast of the e-business landscape connected with the dynamics of the current environment which is designed to change stimulated by technological disruptions.
• Develop an understanding of the importance of strategic decisions and their long-term impacts on the well-being of society.
• Develop a heightened awareness of values, ethics, and service to others.
• Explore the concept of triple bottom line approach for sustainability.
• Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
• Demonstrate skills, and attributes needed to convey meaning effectively using verbal, written or other means of expression,
• Understand how to plan, initiate, evaluate, and finish projects as per the management principles.
• Demonstrate professional attitudes including a commitment to lifelong independent learning, respect for diversity, and informed appreciation of contemporary, societal and global issues.