The Faculty of Management Sciences and the Center for Industry Linkages and Placements (CILP), Salim Habib University, in collaboration with Marketing Now, successfully organized the Digital Summit 2026 on August 8, 2026, at Fatima Business School.

The summit explored digital transformation, emerging marketing technologies, customer engagement, and innovation within Pakistan’s rapidly evolving digital landscape. Through insightful conversations, thought-provoking sessions, and meaningful networking opportunities, the event brought together industry leaders and professionals to exchange knowledge, share experiences, and examine the future of digital marketing.

The distinguished lineup of speakers included Mr. Salik Gadit, General Manager, E-Commerce, J., Mr. Waqas Pervez, Senior General Manager, E-Commerce, Zellbury, Ms. Uzma Mehtab, Head of Marketing Operations, Asia, British Council, Mr. Rohail Imtiaz, Global E-Commerce Head, Shan, Ms. Amber Pohwani, Head of Marketing and Growth, MYCO, Mr. Raheel Lakhani, Head of Marketing, Scents N Stories, Mr. Zohad Ahmed, Senior Manager, Digital, Careem, Mr. Hassaan Ali, Head of Campaign Operations, Europe, HelloFresh, Mr. Muhammad Raza, Founding Member and Chief Growth Officer, Swich, Mr. Muhammad Ammar Hassan, Founder and CEO, BuyPass.ai, Mr. Umair Ali Khan, Head of Enterprise Business, JazzCash, Mr. Hanzala Raja, Founder and CEO, Highfy.

We extend our sincere gratitude to Mr. Nasir Sheikh, Mr. Bilal Ahmed, Ms. A. Zulqarnain Mohsin, and Ms. Areeba Ghazal, Marketing Now, and Dr. Shamaila Burney, Head, CILP, SHU, for their dedicated efforts, valuable support, and guidance in making this event a resounding success.