In today's edition of the Salim Habib University Career Placement & Industrial Liaison Office's Backpack to Briefcase Series of Alumni Success Stories, we feature Ali Raza, a BBA graduate of the Class of 2023, who is now a Marketing Executive at Pakistan Advertisers Society.

Here's what he has to say about his journey from campus to corporate life:

“Delving into the world of marketing, I discovered that it is more than a job; it's a passion that ignites my creative thinking and fuels my success. 

At the Pakistan Advertisers Society (PAS), I found the fuel to keep that passion burning brightly. Leading the Young Lions Competition, I witness raw talent blossom. Being part of the Effie Awards Pakistan, I see brilliant ideas celebrated. With Madsemble, I'm helping build a stage for industry experts to share their insights and experience. PAS isn't just a workplace; it's a springboard launching me into the heart of Pakistan's vibrant advertising and marketing landscape. Here, I have the perfect opportunity to prove my mettle and contribute to the industry's growth."

We are proud of you, Ali Raza!