Mentorship Session on From Content to Connections: Strategies to Build Your Brand in the Digital Age

Salim Habib University’s Center for Industry Linkages & Placements (CILP), in collaboration with the Faculty of Management Sciences, organized a Mentorship Session titled From Content to Connections: Strategies to Build Your Brand in the Digital Age on Monday, April 20, 2026.

The session was conducted by Ms. Aisha Yousuf, CEO & Founder, Catchup with Aisha. It offered students valuable insights into the art and science of personal and professional branding, highlighting how strategic storytelling can transform an individual’s digital presence into a compelling and impactful professional brand.